A brochure, Poster, Flyer and Car Wraps are considered Old School techniques, but that does not reduce the value of these tools and touch points in any way. In Fact I personally think in many ways it strengthens them. Facebook ads, Google Adwords and Joint Venture partnerships are amazing tools and have their place in any campaign, but there is nothing like physical, branded touch points. Creating an offline marketing campaign gives the viewer a sense of security. It gives them a sense that you care about your business in a non spam kind of way. Its crazy to think only a few years ago people were slapping “NO JUNK MAIL” stickers all over their mail boxes to try and control the deluge.